They say you shouldn’t judge a book or a wine by its cover, but La Ficelle put a lot of effort into the presentation of their wines, selecting a different cartoonist to design the label of each vintage.

The funky, fun designs reflect perfectly the easygoing, approachable and unpretentious nature of the wines on offer, and this isn’t a case of style over substance - they look great in your wine rack, but also offer a fantastic range of complex and fascinating flavours and aromas.

Based in the beautiful AOC of Saint Pourcain, which is found in the borders of the French regions of the Loireand Auverne, La Ficelle is a co-op wine producer which aims to produce high-quality bistro-style wines for an international audience.

Drinkability and elegance is the idea - these are the kind of wines you’ll want to sip while eating some excellent, informal dinner with friends.

La Ficelle is the epitome of relaxed, Gallic nonchalance; all juicy flavours and a light-hearted approach.

The co-op that La Ficelle works with certainly has a lot of excellent AOC land to source their grapes from. With over 600 planted hectares, they can make use of some of the best terroir the region has to offer, resulting in plenty of expression and interesting features from the grapes which grow in the superb climatic conditions of this small and unique corner of France.

The name ‘La Ficelle’ refers to an interesting old bistro practice of using a knotted piece of string, dipped into a carafe at the end of a meal which allowed the waiter to measure just how much wine the customers had drunk, and therefore how much to charge.

However, with wines as good as these, it’s unlikely you’ll be leaving much at the bottom of your bottle.

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