Setting the scene
One sunny afternoon, not long ago, if you had poked your head past the roller door at the Wine Gallery HQ, you would have found us all sitting around our internal wine bar (read communal desks) celebrating!
It had a been a great month. We had launched the new platform in late 2016, and within twelve months we had started to make waves in Australian wine retail. A lot of heads were turning. So morale was high. But at the same time, we knew that this was just a good start. And our minds quickly shifted to the list of ideas we wanted to do next.
And that's about the time we realised that our grand ambitions were being stifled by a few key skill gaps. You see, Banjo (Chief Wine Officer) had the wine skills down pat. Humberto (Chief of Technical Stuff) had the coding skills. Tom (Chief of Everything Else) had some finance skills. And Luis...Well, let's just say Luis can pack a mean box of wine.
So we got kitted up and went out and found some A-Players to fill some key roles in our team skillset. Marketing, Supply chain. Events challenges. All done!
But the one integral role we haven't yet been able to find the right person for is our new Head of Content. We need some one who can delight both our customers and followers with great quality visual and written content across all our channels to continue the rapid growth of our loyal winesquad. That's where you come in...
We're looking for someone who can?
- Develop their own strategy and content creation plan within one month;
- Double our social media following and email list within six months;
- Leverage our content to create a stunning wine magazine that goes out in all our boxes, for zero cost to us;
- Build a company core competency in video creation, with a new video released every week receiving more than 5000 views;
- Receive an open rate of over 40% for our weekly content emails within six month;
- Double our website traffic from social channels within six months;
- Be in charge of creating shareable content from our upcoming, sure to be amazing, wine events;
- Produce at least one gorgeous image that the marketing team uses across its digital advertising per week;
- Bonus points if you can help with our graphic design needs; and
- Do all this with very limited budget. Our budget will be spent on your salary ;)
And you'll need the experience to match.
We're looking for someone who can take all this onboard while we're small but also someone who would be interesting in growing with our business in the long term as we continue our rapid ascent. Someone who is able to take things from A, all the way to Z without getting stuck, filling any gaps in their skillset through their network and know how.
More importantly, you'll be someone with a growth mindset and grit, who can work hard and handle long hours when needed. And teach themselves what they need to know. This isn't a 9-5 position... Expect to be pushed! You'll need you to be the type that can handle ambiguity and multiple things competing for your attention.
It would definitely help if you had an interest in taking what we think can be an intimidating, or at least confusing product (wine) and communicating inviting and approachable visual content around it and all things related.
Lastly, you'll always be pushing and challenging the rest of the team and the status quo with your opinions and ideas. Well thought out of course ;)
So if you're the type that has a weakness for the odd bottle of delicious wine and you were reading the above and thought: 'Damn! That's me,' and you've got the skill set to match, then let's pause for a second, while we tell you a little bit about us, so you can decide if we're the right fit for you.
Who we are...
We are a Sydney based, early stage wine startup with the mission to take the intimidation and confusion out of learning, exploring and most importantly drinking delicious bottles of wine. We are building a wine brand that is simultaneously remarkable yet inclusive, and it’s our mission to provide our customers with access to a world of wine that may just have been a little beyond their comfort zone.
We like to think of ourselves as providing monthly wine adventures, customised to each member's unique tastes, delivered to their door. Where they can learn as much (or as little) about their wines each month as they like. We're about two years old, and we've just started to hit our stride. If this sounds good so far? Great! Keep reading...
So what's in it for you?
You can expect to play a massive role in growing what we're building. We've got grand ambitions for where we want to take this baby, and you're going to play a huge part in getting us there. You'll be the head of your own little content empire (aka you) with a lot of autonomy, so self-drive is a must. But you can also expect a lot of support from the rest of the team.
You can expect to work hard, but productively, with a focus on results, not face time. You'll be moving quickly and facing new challenges every day. We're constantly testing and experimenting, so mistakes are going to happen. But we're cool with that because we're constantly learning and improving as we go.
Comp is negotiable for the right person, with employee share options in the company a definite possibility. And of course, there's a free wine subscription with your name on it!
'Okay. You've got me. What do I have to do?'
The fun part. Please let us know why you'd be an awesome addition to the team by emailing at least a cover letter and CV to: firstname.lastname@example.org
In your application, make sure you include the following: Three reasons why you would be amazing for the role. Two brands whose content marketing you find inspirational. Two examples of great pieces of content. One tool or method you use to manage your productivity and one thing you think we need to improve on our site right away. The rest is up to you.
And that's the whole burrito. If you've read this far, you must really be interested! And we're excited to hear from you.